“As time went on, PURE continued to impress us. People were actually asking us how we could be so positive given what had happened, and it was because Joan, Shawn, and [our insurance broker] Taw Jackson of Wells Fargo were taking such great care of us. Having the financial and emotional support of PURE removed a lot of the trauma from the situation,” said Pat.
When someone loses everything in a traumatic event, it is often easier to sympathize with him or her for their loss than it is to stand in their shoes and comprehend the full extent of their emotions. At PURE, we expect all of our colleagues to demonstrate empathy. We select new employees based, in part, on a test of their emotional intelligence, which includes, among other things, the ability to be empathetic. We even hire specialists to train our people to further develop their empathy.