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PURE Insurance Introduces New Coverage to Protect Directors & Officers of Not-for-Profit Organizations

March 6, 2016

Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property and casualty insurer designed for high net worth individuals and families, announced today several new enhancements to its Personal Excess Liability coverage, most notably the introduction of Not-for-Profit Directors & Officers (D&O) Liability coverage.
PURE's Not-for-Profit D&O coverage is designed to protect the personal assets of those who serve on qualifying not-for-profit boards, given board members may be held personally liable for the actions of the organizations they serve. Highlights of the new offering include:

  • Coverage is available to PURE members (policyholders) who sit on Boards of Co-ops and virtually all not-for-profit organizations with less than $50 million in assets, excluding healthcare and educational institutions.
  • Coverage limits of $1-5 million are available.
  • Premiums start at just $500 for $1 million of protection.
  • There is no restriction on the number of boards on which a member can serve.
  • Coverage "drops down" to respond on a primary basis in the event the underlying policy does not cover the loss; the underlying insurer cannot pay; or the not-for-profit entity failed to place insurance due to unintentional error.

"Research indicates that 43 percent of high net worth individuals serve on boards of charitable organizations1," said Martin Hartley, executive vice president and chief operating officer of the PURE Group of Insurance Companies. "Our new Not-for-Profit D&O coverage enables our members to pursue their passion for philanthropy with the confidence that their financial well-being is better protected."

The new enhancements to PURE's Excess Liability coverage are now available in Alabama, Arizona,Connecticut, Georgia and New Jersey, and will roll out nationwide over the course of 2016. To learn more about the new offerings and PURE Insurance please visit and follow PURE onTwitter and LinkedIn.

About PURE

Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE provides best-in-class, customizable coverage throughout the U.S. for high-value homes, automobiles, jewelry, art, personal liability, watercraft and flood. Inspired by some of the finest policyholder-owned companies in the world, PURE emphasizes alignment of interests and transparency. PURE's low cost of capital, careful member selection, and proactive risk management all contribute to highly competitive rates.

PURE's dedication to broader coverage, proactive risk management and personalized service has helped the insurer to sustain annual growth of 40% or more each year since its launch in 2007; today PURE serves over 50,000 members and has achieved a category-leading 96% annual member retention rate.

Policy language is descriptive. Actual coverage is subject to insurance policies issued and may not be available in all jurisdictions. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. For more information or to find a local broker, visit

1 2014 US Trust and Lilly School of Philanthropy study of High Net Worth Philanthropy.