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PURE is a specialty insurance company built on a simple idea: The most responsible owners of the finest built homes deserve to pay lower premiums, without sacrificing quality of coverage or service.
PURE Weather Center
Resources and information for members in affected areas.
Annual Report to Members
Our books are always open. Read our 2012 Annual Report to Members for a comprehensive view of our finances, review of operations and stories from our members.
Video: Responding to a Catastrophe
Listen to actual stories told by members impacted by Superstorm Sandy.
Video: Member Advocate
Learn how Member Advocates make life easier for PURE members when it comes to risk management matters and the claims process.
Video: Real Stories from Members
Listen to actual members as they tell of their experiences with PURE – from claims and risk management services to savings scenarios.
Request a Quote
Click here or call (888) 814-PURE to start your no-obligation quotation today. Speak to one of our representatives or contact one of our appointed agents and discover the savings you can realize.
Find an Agent
We work with a select group of the finest independent agents in each state. Click here or call (888) 814-PURE to find out if your agent is appointed with us, or to locate an appointed agent in your area.
The PURE Promise®
We have an ongoing commitment to helping our membership reduce the long term cost of risk. Learn about the PURE Promise® and how it enhances the value of PURE membership.
Take the Quiz
Considering the move from a standard to specialist insurer? Answer these 10 questions to find out whether a company like PURE is designed to meet your needs.
Tell us the location and size of your home, and we’ll help you get a coverage amount benchmark by comparing your home against the highest and median cost to rebuild of the homes of PURE members in your area.
We couldn't have said it better ourselves! Learn more about PURE through stories about our claims service, coverage and savings, directly from our members.
In a role that’s unique to PURE, our Member Advocate not only assists members in the event of a claim, but can also help members take steps to prevent losses before they happen.
Select various deductible amounts to calculate how much you can expect to save annually on your PURE High Value Homeowners premiums, and to see a benchmark of our choice against those of the PURE membership.
Personal Excess Liability Benchmark
Choose a coverage appropriate for your circumstances and calculate the approximate cost of your policy. We'll also show you a benchmark of the proportion of the PURE membership that maintains a similar limit.
More About Privilege Underwriters Reciprocal Exchange (PURE)