PURE Now, there's a bright idea

- Products & Services
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- The Power of Mutuality
- Request a Quote
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- Testimonials
- About PURE
- The PURE Promise
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PURE is a specialty insurance company built on a simple idea: The most responsible owners of the finest built homes deserve to pay lower premiums, without sacrificing quality of coverage or service.
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NEW Video – Member Stories
Listen to actual members as they tell of their experiences with PURE – from claims and risk management services to savings scenarios.
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Request a Quote
Click here or call (888) 814-PURE to start your no-obligation quotation today. Speak to one of our representatives or contact one of our appointed agents and discover the savings you can realize.
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Find an Agent
We work with a select group of the finest independent agents in each state. Click here or call (888) 814-PURE to find out if your agent is appointed with us, or to locate an appointed agent in your area.
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Annual Report to Members
Our books are always open. Read our 2011 Annual Report to Members for a comprehensive view of our finances, review of operations and stories from our members.
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The PURE Promise®
We have an ongoing commitment to helping our membership reduce the long term cost of risk. Learn about the PURE Promise® and how it enhances the value of PURE membership.
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Take the Quiz
Considering the move from a standard to specialist insurer? Answer these 10 questions to find out whether a company like PURE is designed to meet your needs.
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Coverage Benchmark
Tell us the location and size of your home, and we’ll help you get a coverage amount benchmark by comparing your home against the highest and median cost to rebuild of the homes of PURE members in your area.
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Testimonials
We couldn't have said it better ourselves! Learn more about PURE through stories about our claims service, coverage and savings, directly from our members.
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Member Advocate
In a role that’s unique to PURE, our Member Advocate not only assists members in the event of a claim, but can also help members take steps to prevent losses before they happen.
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Deductible Benchmark
Select various deductible amounts to calculate how much you can expect to save annually on your PURE High Value Homeowners premiums, and to see a benchmark of our choice against those of the PURE membership.
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Personal Excess Liability Benchmark
Choose a coverage appropriate for your circumstances and calculate the approximate cost of your policy. We'll also show you a benchmark of the proportion of the PURE membership that maintains a similar limit.
More About Privilege Underwriters Reciprocal Exchange (PURE)