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New Subscriber's Agreement

Effective April 18th, PURE's Subscriber's Agreement has been modified and now includes a convenient 'Signature and Summary Page'. No action is required by existing members as a result of this change.
View the new agreement here.

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Benefits of Membership

PURE is member-owned, designed from the ground up for a select community of like-minded families whose deep values deserve to be rewarded with higher value. Learn More »

The Power of AlignmentTM

Inspired by some of the finest policyholder-owned companies in the world, PURE puts the long-term interests of members first. »

Exceptional Member Experience

Our unwavering commitment to deliver the highest level of service is just a part of it. There is so much more. »

Proactive Risk Management

Resources, expertise, and hard work to help members prevent claims from happening in the first place – and protect their “irreplaceables”. »

High Net Worth Specialists

We are exclusively dedicated to innovating how risk is assessed, managed, and proactively reduced for successful, high net worth families. »

PURE Spotlight

  • Real Stories
    Hear members tell of their experiences with PURE – from claims and risk management services to savings.

  • The “Love your insurance” Campaign
    There is nothing more powerful than the words of our members so we have made them the centerpiece of our new campaign.

PURE Member Advocate®

Our team of Member Advocates is dedicated to helping members reduce risk to their families and properties, save time, and eliminate hassles before, during or after a claim – whenever it’s needed.

PURE Member Advocate®