An always-on resource to keep members informed about severe weather and other risks
If you’re faced with a hurricane, wildfire, automobile safety recall, cyber threat or another major risk, the PURE Situation Room™ will alert you with an email or a phone call to offer resources, advice and the assistance of a PURE Member Advocate® to help keep you, your family and your property safe.

We provide advice to help you reduce risk
Hurricanes
Preparing your home before a storm hits
Wildfire
Maintaining defensible space around your home
Cold Weather
Preventing burst pipes, ice dams and more
Cyber Threats
Defending your assets against rising cybercrime
Youthful Drivers
Preparing young drivers for the road
Collections & Wine
Caring for your passions and prized possessions
We have lived on the ocean in Florida for almost 40 years. The last few years have challenged us with several hurricanes, some back-to-back. Before each storm, they send us emails on how to prepare and protect our house and belongings. Before PURE, we never had such service.
Featured advice
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Reduce the Risk of Water Damage During Winter
Reduce the Risk of Water Damage During Winter
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Preparing for Hurricane Season
Preparing for Hurricane Season
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Traveling in the Digital Age: How to Stay Ahead of Hackers
Traveling in the Digital Age: How to Stay Ahead of Hackers
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Protect Your Home from Wildfires
Protect Your Home from Wildfires