Membership comes with a concierge
We’re committed to doing much more than simply paying claims. That’s why we created the role of the PURE Member Advocate®, a highly trained professional dedicated solely to serving members.
Before a claim
PURE Member Advocates help you implement loss prevention solutions and connect you with all our risk management services.
During a claim
They receive claims and handle many all the way through to close, so you can have a single point of contact— someone there to support you at all times.
After a claim
They help you take steps to reduce the likelihood that a claim will happen again.
Before a claim: Preventing loss
Advice is good, but actually helping you implement it is even better.
From start to finish, Member Advocates will work with you to act on any advice from a PURE Risk Manager or the PURE Situation Room™. They can recommend pre-vetted vendors or attempt to find others in your area, schedule appointments on your behalf and help you purchase technology like a whole-house generator or water shut-off device, often at discounted rates.
Member Advocates can also help connect you with risk management services or preferred vendors in the following areas.
- Arborist Evaluations
- Home Contents Inventories and Maintenance Services
- Distracted Driving Prevention Technology
- Generator Purchase and Installation
- Home Security Assessments and Security Devices
- Hurricane and Emergency Preparation
- Personal Employee Background Checks
- Seismic Shut-off Valves
- Water Shut-off Technology
- Watercraft Risk Prevention Services
- Wildfire Mitigation Program
- Cyber Security and Identity Theft Protection
In the case of an approaching wildfire or an impending hurricane, Member Advocates often pick up the phone and call affected members to ensure that you’re safe, offer emergency preparation services and begin the claims process for you if you have experienced a loss.

“Our Member Advocate was a better advocate for my family than I was at the time. I was thinking, ‘We just need a roof over our heads,’ but she reminded me that we needed more than that."
Sondra Bloch, Member Since 2013