A service experience to make your life easier.

We’re committed to doing much more than simply paying claims. That’s why we created the role of the PURE Member Advocate^®, dedicated professionals who personify PURE’s commitment to service.

Member Advocates are your reliable and compassionate partner before, during and after a claim. For example, they’ll help you locate a vendor to install an automatic water shut-off system, set an appointment with a fine art expert to appraise your collection of paintings, and much more. At the time of a claim, they’ll take on the administrative tasks, like finding rental cars or alternative housing, and provide you with a single point of contact for support. Once your claim is resolved, they’ll help you implement solutions designed to prevent similar losses from recurring in the future. And for covered losses greater than $10,000, they'll also help you take advantage our $2,500 Loss Prevention Benefit to help implement those solutions.

Our team of PURE Risk Managers have deep expertise in the unique and custom intricacies of high-value homes. When you become a member or request a PURE360^TM Risk Management Consultation, a Risk Manager will visit your home to provide an accurate valuation that will help you choose adequate coverage limits, identify risks unique to your home and make recommendations on how you can better protect it. And, if at any time throughout your membership you’d like additional advice, your Risk Manager is on call to provide recommendations, and a PURE Member Advocate^® will work with you to coordinate vendors and schedule appointments. 

While we do everything in our power to help you prevent loss, claims do happen. PURE’s adjusters will work directly with you to deliver a hassle-free claims experience with speed, professionalism and compassion. From the moment you call to report your claim, you’ll speak to a licensed claims adjuster—not a call center representative, which is common in the insurance industry—so you’ll only tell your story once and begin the settlement process immediately. And your PURE Member Advocate^® will be with you every step of the way.

Additionally, in the event of a severe storm, we have a team of Catastrophe Response Specialists on call to provide the support and resources you need when demand is high. When it comes to making repairs, you can choose the contractors with whom you'd like to work. If you need help finding a reputable service provider, we‘ll recommend one from our network of contractors who have been identified as leaders in their fields. Plus, if you experience a loss greater than $10,000, you’ll also qualify for PURE’s Loss Prevention Benefit, $2,500 you can use to prevent a similar loss from recurring. In the end, our goal is to help return your life to normal as quickly and seamlessly as possible.

Claims service support is available 24 hours a day, seven days a week. To report a claim, call 888.813.7873 or email us at claims@pureinsurance.com.

Our purpose is to help you avoid loss and protect the things that matter the most. That includes providing you with more information about the unique aspects of your home and ensuing risks you face. It begins with a PURE360^TM Risk Management Consultation, a detailed inspection of your home. The resulting report includes a Home Health Scorecard, a high-level assessment of your home’s vulnerability to risk; a detailed breakdown of the estimated cost to rebuild your home with like kind and quality materials; actionable steps to improve the safety and resiliency of your home; and a Discount Dashboard summarizing the credits and discounts for which you’re eligible. A PURE Member Advocate^® will follow up to help you implement recommendations and take advantage of our risk-prevention services.

In today’s world of ever-changing risk, it’s not always easy to stay informed. That’s why the PURE Situation Room^TM is filled with analysis and advice on many of the risks you face. It includes information about severe weather, cyber threat, youthful drivers, risks to unoccupied homes, tips for protecting your collections and so much more. Plus, in the event you face a major risk—from catastrophic weather to automobile safety recalls—we’ll alert you with an email or a phone call to offer resources, advice and the assistance of a PURE Member Advocate® to help keep your family safe. 

From computer malware to hacked passwords and fraudulent emails, cyber threats endanger not only your finances, but also your reputation. PURE CyberSafe Solutions^SM is designed to help you assess, prevent, detect and respond to these threats and more. This includes:

• Resources to help you better understand cyber threats and learn how to mitigate risks. Visit our Cyber Knowledge Center to explore these resources and download our comprehensive whitepaper.
• A Cyber Advice Line monitored by specialists who can answer specific questions or help address your concerns regarding preventing or responding to a cyber-attack. Call 855.573.7873 between 9 AM and 8 PM ET Monday through Friday for assistance.
• A CyberSafe Fundamentals Check designed to help you identify and mitigate vulnerabilities in your home network, devices and online activities.
• Digital security services provided by Rubica, innovators in the field of digital security. Their custom fee-based solution is designed to detect and respond to intrusion attempts on your home network.
• Identity protection services provided by AllClear ID. If you or anyone in your household become the victim of identity theft, they will initiate the dispute process and help you return your identity to its pre-fraud state.