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Monday–Friday: 7AM–9PM ET
Saturday: 8AM–8PM ET

A service experience to make your life easier.

We understand your time is valuable, so our services are designed to minimize the demands of insurance on your time. Whether you’re reducing risk to your home and possessions, navigating the claims process or recovering from a loss, we’ll provide assistance every step of the way.

PURE Member Advocates®

Membership comes with a concierge.

We’re committed to doing much more than simply paying claims. That’s why we created the role of the PURE Member Advocate®, dedicated professionals who personify PURE’s commitment to service.

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Member Advocates are your reliable and compassionate partner before, during and after a claim. For example, they’ll help you locate a vendor to install an automatic water shut-off system, set an appointment with a fine art expert to appraise your collection of paintings, and much more. At the time of a claim, they’ll take on the administrative tasks, like finding rental cars or alternative housing, and provide you with a single point of contact for support. Once your claim is resolved, they’ll help you implement solutions designed to prevent similar losses from recurring in the future. And for covered losses greater than $10,000, they'll also help you take advantage our $2,500 Loss Prevention Benefit to help implement those solutions.

Learn more about Member Advocates

PURE Risk Managers

Experienced professionals dedicated to helping you prevent loss.

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Our team of PURE Risk Managers have deep expertise in the unique and custom intricacies of high-value homes. When you become a member or request a PURE360TM Risk Management Consultation, a Risk Manager will visit your home to provide an accurate valuation that will help you choose adequate coverage limits, identify risks unique to your home and make recommendations on how you can better protect it. And, if at any time throughout your membership you’d like additional advice, your Risk Manager is on call to provide recommendations, and a PURE Member Advocate® will work with you to coordinate vendors and schedule appointments.

Learn more about Risk Management


Reliable service designed to exceed your expectations.

While we do everything in our power to help you prevent loss, claims do happen. PURE’s adjusters will work directly with you to deliver a hassle-free claims experience with speed, professionalism and compassion. From the moment you call to report your claim, you’ll speak to a licensed claims adjuster—not a call center representative, which is common in the insurance industry—so you’ll only tell your story once and begin the settlement process immediately. And your PURE Member Advocate® will be with you every step of the way.

Additionally, in the event of a severe storm, we have a team of Catastrophe Response Specialists on call to provide the support and resources you need when demand is high. When it comes to making repairs, you can choose the contractors with whom you'd like to work. If you need help finding a reputable service provider, we‘ll recommend one from our network of contractors who have been identified as leaders in their fields. Plus, if you experience a loss greater than $10,000, you’ll also qualify for PURE’s Loss Prevention Benefit, $2,500 you can use to prevent a similar loss from recurring. In the end, our goal is to help return your life to normal as quickly and seamlessly as possible.

Claims service support is available 24 hours a day, seven days a week. To report a claim, call 888.813.7873 or email us at

I visited PURE’s website and found the PURE Principles you ask your team to uphold; Kiera, my Member Advocate, checked every box with her follow-through, care and empathy. I had an accident, but you guys put me back together again.

Scott Allshouse
PURE member since 2014
Scott Allshouse

PURE 360™

Making our members more resilient.

Our purpose is to help you avoid loss and protect the things that matter the most. That includes providing you with more information about the unique aspects of your home and ensuing risks you face. It begins with a PURE360TM Risk Management Consultation, a detailed inspection of your home. The resulting report includes a Home Health Scorecard, a high-level assessment of your home’s vulnerability to risk; a detailed breakdown of the estimated cost to rebuild your home with like kind and quality materials; actionable steps to improve the safety and resiliency of your home; and a Discount Dashboard summarizing the credits and discounts for which you’re eligible. A PURE Member Advocate® will follow up to help you implement recommendations and take advantage of our risk-prevention services.

Download a sample report

PURE Home Spotlight™

Understand the risks associated with a home to make a more informed buying decision.

As you consider the purchase of your next home, run a PURE Home Spotlight™ report to access data and insight on property-specific risks, such as flood or fire, and view a history of the home including prior losses and renovations.

See a sample report.

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PURE Art Services by Haven Art Group

Museum-level services to help you pursue your passion for collecting fine art, jewelry and antiques.

As a PURE member, you have access to a team of experienced art professionals through PURE Art Services, formerly The Haven Art Group. These specialists—who have managed some of the finest private collections and largest art claims for museums and corporations across the country—provide a comprehensive suite of services to help you enhance the value of your collection, prevent deterioration and ensure its legacy is fully protected.

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The PURE Situation Room™

An always-on resource to keep you informed about the risks you face.

In today’s world of ever-changing risk, it’s not always easy to stay informed. That’s why the PURE Situation RoomTM is filled with analysis and advice on many of the risks you face. It includes information about severe weather, cyber threat, youthful drivers, risks to unoccupied homes, tips for protecting your collections and so much more. Plus, in the event you face a major risk—from catastrophic weather to automobile safety recalls—we’ll alert you with an email or a phone call to offer resources, advice and the assistance of a PURE Member Advocate® to help keep your family safe.

Visit the PURE Situation Room

Wildfire Mitigation Program

PURE’s Wildfire Mitigation Program is available to members in wildfire-prone areas and includes pre-fire and emergency response services intended to reduce—or even prevent—a loss from wildfire. We can inspect your property for vulnerabilities and help you address them, and we’ll provide expert risk management advice. Then a PURE Member Advocate® can help you implement those recommendations. And in the event of an active wildfire, we can keep you informed about the fire’s movements, provide emergency contact information and—if warranted—potentially send one of our preferred mitigation vendors to help protect your home.

Learn more about our Wildfire Mitigation Program