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Niche For the Rich: New Insurance Company Targets High Net-Worth Homeowners

Marco Eagle - 05/02/07
By Quentin Roux

Excerpt from article:

"We're a reciprocal insurance company," Buchmueller said, "aligned with the interests of members. This doesn't mean we're immune to hurricanes, but it does mean we run the company solely for the benefit of the members.

"This allows a transparent view of the company," he added. "Members know where every dollar goes."

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