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PURE Insurance Opens New Jersey Underwriting Office

June 23, 2014

White Plains, New York– July 24, 2014 – Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property/casualty insurer that exclusively caters to high net worth individuals and families, has announced the opening of a new underwriting hub at 106 Allen Road in Basking Ridge, New Jersey. PURE expects to employ nearly 40 professionals at this location in a variety of sales & marketing and underwriting roles.
“We are excited about adding an office in New Jersey and the benefits it creates for PURE,” said Keith Self, Executive Vice President and Eastern Zone Executive with the PURE Group. “It is an important part of maintaining an exceptional level of service and underwriting response while we grow, and its location helps PURE access a strong talent pool.”

PURE has sustained at least 40 percent annual growth every year since the company’s inception and currently insures more than 30,000 families across the United States. The new hub will house underwriting for accounts submitted by independent brokers located in District of Columbia, Delaware, Maryland, New Jersey, Pennsylvania, West Virginia, and Virginia.

In addition to Basking Ridge, PURE currently has offices in Atlanta, Georgia; Charleston, South Carolina; Chicago, Illinois; Fort Lauderdale, Florida; San Francisco, California; Scottsdale, Arizona and White Plains, New York.

About PURE

Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE provides best-in-class, customizable coverage throughout the U.S. for high-value homes, automobiles, jewelry, art, personal liability, watercraft and flood. Inspired by some of the finest policyholder-owned companies in the world, PURE emphasizes alignment of interests and transparency. PURE’s low cost of capital, careful member selection, and proactive risk management all contribute to highly competitive rates. As a member of The PURE Group, PURE is rated A- “Excellent” for Financial Strength by A.M. Best. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. For more information or to find a local broker, visit