PURE will make an allocation of $15 million into Subscriber Savings Accounts (SSAs) for the 2020 calendar year. This marks the ninth consecutive year in which we’ve made an allocation, and, to date, $118 million has been allocated back to the membership through SSAs.
In addition, members who have been with us for 10 years or more—PURE Gold* members—will receive a cash distribution from their SSAs. This is the second year in which we’ve made cash distributions from SSAs, and more than 4,500 members will receive a total of over $1 million as part of the PURE Gold loyalty program.
*PURE Gold is the marketing name used to refer to Senior Members, a designation given to PURE members (policyholders) who have been a part of the membership for 10 years or more. To learn more, visit our FAQs.