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PURE Insurance

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- PURE Member Advocates
  Membership comes with a concierge
- PURE Situation Room
  An always-on resource to keep members informed about severe weather and other risks
- Risk Management & Loss Prevention
  Making our members more resilient
- Claims
  Caring and compassionate service designed to exceed your expectations
- PURE Art Services
  Comprehensive art management services
- PURE Home Spotlight
  Learn about a home's hidden risk before you buy it
- Wildfire Mitigation Program
  Protecting your property from wildfire's threat
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We're a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for them.
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Coverages
Live confidently knowing that your high value home and other significant assets are properly covered.
View All
Services
We understand your time is valuable, so our services are designed to minimize the demands of insurance on you.
View All
About Us
We're a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for them.
Learn More
Resources
Stay up to date on our latest news, loss prevention advice and other content.
Contact Us

View our contact info
888.813.7873
Monday-Friday: 7AM-9PM ET
Saturday: 8AM-8PM ET
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44 South Broadway Suite 301
White Plains, NY 10601

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PURE Insurance is the marketing name used to refer to Privilege Underwriters Reciprocal Exchange (PURE), a Florida domiciled reciprocal insurer. PURE Risk Management, LLC (PRM), a for-profit entity serves as PURE’s attorney-in-fact for a fee. PRM is a subsidiary of Privilege Underwriters, Inc., a member of the Tokio Marine Group of Companies. This material is descriptive only. The precise coverage offered is subject to the terms and conditions of the policies issued. PURE membership requires an executed Subscriber’s Agreement & Power of Attorney (see agreements). Allocations to Subscriber Savings Accounts are subject to the terms of this agreement and approval by the Florida Office of Insurance Regulation. Trademarks are property of PRM and used with permission. ©2025 PRM. All Rights Reserved. 44 South Broadway, Suite 301, White Plains, New York 10601. PURE HNW Insurance Services, CA Lic. 0I78980. *Savings based on the rate per million dollars of Personal Excess Liability coverage, for limits greater than $10 million, as filed by other high net worth carriers. Average annual savings on homeowners insurance for members nationwide who reported prior carrier premiums from July 2019 through August 2020.

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