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Reversing the Trend: Partnering to Prevent Jewelry Losses

Jewelry ringontable

PURE Staff


PURE’s Collections policy covers jewelry, fine art, wine and other collectibles, but 89% of collections claims among the PURE membership are related to jewelry losses. And of those claims, 74% are the result of mysterious or accidental disappearances.
 

In 2023, we saw a spike in the overall cost of large loss jewelry claims over $500,000, up more than 300%, compared to the year before. In addition, there are many smaller-scale jewelry claims that happen much more frequently due to mysterious or accidental disappearances; it is here that we have the greatest opportunity to reduce losses.


Unsurprisingly, many of these disappearances happen when members travel. We have seen countless instances of missing jewelry from hotels and airports as well as when members are doing more leisurely activities: a ring worth hundreds of thousands of dollars left on a plane, a pair of five carat diamond earrings lost on the beach, a $100,000 watch gone missing during a scuba diving excursion. In fact, in 2024, the average cost of large losses rose by 50%, increasing from $947,000 to $1.4 million.

Reminders to help reduce the risk of jewelry loss and damage