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Privilege Underwriters Reciprocal Exchange PURE to Offer Comprehensive Property and Casualty Insurance in Delaware

May 28, 2011

WHITE PLAINS, NY - June 29, 2011, Ross Buchmueller, president and chief executive officer with PURE Risk Management LLC, today announced the expansion of Privilege Underwriters Reciprocal Exchange (PURE), a member-owned reciprocal insurer, to offer high-quality, customized property and casualty insurance coverage to responsible owners of well-built, high-value homes in Delaware. Through its multiple policy lines (home, automobile, jewelry, art, personal liability and watercraft), PURE plans to provide affordable, comprehensive insurance solutions to successful individuals and families throughout the state.

Coverage, Service and Capacity that Most Others Don’t Offer

As a specialty insurer, PURE provides important coverage and service not offered by standard carriers. In Delaware, unique benefits include $50,000 of coverage for jewelry that is lost, misplaced or stolen at $25,000 per item. This surpasses the industry’s standard $1,000 to $5,000 coverage, which is often inadequate for successful families with significant jewelry collections.

“PURE initially built its reputation as a financially sound insurer that provided affordable, much-needed coastal coverage to responsible homeowners,” said Buchmueller, who founded AIG Private Client Group and served as its president until 2006 when he and his partners established. “We continued to delight our members by offering superior customer service, personalized claims handling, and innovative risk management services. We look forward to offering our unique advantages to owners of high value homes throughout Delaware, including the shoreline.”

PURE offers a broad product suite and highly competitive rates that can be tailored to the needs of many successful families, whether they reside in a city, suburb or by the shore. Today, PURE also offers coverage in Washington, D.C., Maryland, Pennsylvania, New Jersey, and 15 other markets.

Alignment with Policyholders

PURE is uniquely aligned with the interest of its members:

  • As a policyholder-owned company, PURE seeks to charge the right price for insurance, not the highest price. Since PURE began writing policies in 2007, members have reported average annual savings of more than $3,200 on their insurance premiums.
  • In any year when premiums earned by PURE exceed the cost of all policies (including losses, expenses and reinsurance costs), PURE commits to allocate the balance to Subscriber Savings Accounts (SSAs) held in the name of each member. SSAs enable members to participate in the continued success of their insurance company, while actually enhancing the claims-paying ability of PURE through tax-advantaged surplus growth. For more information about Subscriber Savings Accounts, go to
  • The PURE PromiseSM is part of PURE’s ongoing commitment to helping each member reduce the long-term cost of risk. PURE has developed innovative risk management services, including complimentary home risk appraisals, thermographic inspections and domestic employee background checks, to help its members better protect their property to decrease the likelihood of a claim. PURE’s risk management department is dedicated to identifying the causes of major losses, sharing its findings with members, and providing recommendations and solutions to help members prevent future losses. PURE also contributes $2,500 to cover the cost of implementing loss-mitigation measures to prevent the recurrence of certain types of losses. Visit to learn more.
  • A Member Advocate provides members with customized advice and solutions to remove the administrative hassles of a claim, and helps restore claimants to their pre-loss state. PURE reports that 98% of claimants would recommend PURE to a friend.

About PURE

PURE refers to Privilege Underwriters Reciprocal Exchange, a member insurer of the PURE Group of Insurance Companies. PURE and the PURE Group of Insurance Companies serve 11,000 members who enjoy the security of almost $100 million of surplus capital, $1 million of which is held in Subscriber Savings Accounts. In addition to Delaware, PURE currently serves members in 19 additional markets and continues to execute against its national expansion plans. To see a map of the states where PURE is licensed and actively writing business, visit PURE provides coverage for high-value homes, automobiles, jewelry, art, personal liability and watercraft to successful individuals and families. PURE is a member-owned reciprocal insurer and is rated “A-” (Excellent) by A.M. Best Company. PURE is committed to helping its members reduce the price of insurance today while controlling the long-term cost of risk. PURE Risk Management LLC serves as the attorney-in-fact for PURE. For more information, visit

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Editor's Notes:

Interviews with PURE's executives, agents and members may be coordinated

Copies of the A.M Best Company report are available

This material is descriptive only. The precise coverage offered is subject to the terms and conditions of the policies issued. The rights and responsibilities of members are subject to the Subscriber’s Agreement and Power of Attorney. Coverage may not be available in all jurisdictions. Actual savings, if any, will vary.