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PURE Insurance Recognized by Entrepreneur Magazine for its Outstanding Company Culture

October 9, 2015

Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property and casualty insurer of high net worth individuals and families, has been selected for Entrepreneur's Top Company Cultures list, a comprehensive ranking of U.S.-based businesses exhibiting high-performance cultures created in partnership with culture management software and service provider CultureIQ®. The list, which features 75 companies in total, has recognized PURE Insurance as one of the top company cultures in the large-company category.

"PURE is deeply committed to attracting, developing and creating a rewarding career for exceptionally talented professionals," said Colin Haupt, Vice President of Human Resources. "We're proud to have earned a Top Company Culture recognition from Entrepreneur and attribute it to living our PURE Principles."

In an effort to maintain an exceptional culture, PURE employees are asked to uphold 6 principles: Practice Membercentricity; Use Empathy, Creativity & Urgency to Be Exceptional; Do The Right Thing; Be a Team Player – The One Who Is There When Needed Most; Be Obsessed With Getting Better; and, Have Fun. For a greater description of each, click here.

"Creating an entrepreneurial culture is a key priority for business leaders, yet no one until now has really assessed the role culture plays in success," says Ray Hennessey, editorial director of "This ranking celebrates the dedication that all teams, from entry-level to the C-suite, have in ensuring they are creating vibrant, healthy and sustainable work environments. That's good for employees, investors and customers."

PURE's ranking was determined using CultureIQ's methodology for measuring high-performance cultures, which focused on 10 core qualities of culture, including innovation, mission and value alignment, and collaboration, among others. PURE's strength across the 10 core areas combined with its employee Net Promoter Score determined its cumulative CultureIQ Score (CIQ) and respective ranking.
For more information about Entrepreneur's Top Company Cultures list, visit


Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE provides best-in-class, customizable coverage throughout the U.S. for high-value homes, automobiles, jewelry, art, personal liability, watercraft and flood. Inspired by some of the finest policyholder-owned companies in the world, PURE emphasizes alignment of interests and transparency. PURE's low cost of capital, careful member selection, and proactive risk management all contribute to highly competitive rates. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. To learn more and find a PURE-appointed independent broker, visit


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