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PURE Insurance Offers Comprehensive Property/Casualty Coverage To High-Value Homeowners In Tennessee

October 4, 2013

White Plains, New York– November 5, 2013 - Privilege Underwriters Reciprocal Exchange (PURE), the policyholder-owned property/casualty insurer that exclusively caters to high net worth individuals and families, has announced that it will begin offering customized, comprehensive property and casualty insurance to homeowners in Tennessee where homeowners insurance premiums have risen more than 30% in recent years.

A Competitive New Solution for Tennessee’s Responsible High Net Worth Families

Homeowners in Tennessee, including many highly responsible and loss-free families, have experienced double-digit premium increases in recent years as their insurers work to recoup losses caused by severe thunderstorms, hail, and other weather events. Total premiums collected in Tennessee rose 32% between 2008 and 2012, significantly more than the 19% increase experienced in the remainder of the country.

PURE helps responsible, successful families prevent losses and reduce the long-term cost of risk. Careful member selection, innovative risk management practices, and a low cost of capital contribute to highly competitive rates. In Tennessee, PURE offers a 25% premium discount to qualifying homeowners with a roof covering that is no more than five years old. PURE members to report an average annual savings of more than 25% on their insurance premiums.*

“It’s refreshing to be able to offer our most successful clients an offering that blends competitive rates with specialized coverage and uncompromising service,” said Bob Jackson, president with the Crichton Group of Nashville. “We’re excited to introduce PURE to many Tennessee families that are rethinking their insurance upon receiving another premium increase this year.”

Specialized Coverage & a Higher Level of Service

PURE offers coverage and service that is better suited for the unique needs of successful families and picks up where market-leading standard insurers leave off. For example, its High Value Homeowners policy includes features like Guaranteed Replacement Cost coverage, which pays for homeowners to rebuild their home in like kind and quality, even if the cost to do so exceeds policy limits, and a Loss Prevention Allowance to help members who suffer major losses prevent similar losses from recurring.

PURE Member Advocates® are dedicated to creating exceptional member experiences. They serve as a concierge to help eliminate hassles and stress associated with risk management and claims. For example, they can help members coordinate complimentary arborist inspections or offer advice on hail-resistant building materials. During a claim, they may coordinate suitable temporary housing, evaluate repair specialists, and research ways to prevent the loss from recurring.

“We are pleased to be on a short list of agents that can now offer a policyholder-owned insurer to our high net worth clients,” said Don Batchelor, vice president of personal lines with Lipscomb & Pitts Insurance of Memphis. ”PURE’s commitment to the alignment of interests is what our clientele is seeking.”

About PURE

Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. PURE provides best-in-class, customizable coverage throughout most of the U.S for high-value homes, automobiles, jewelry, art, personal liability, watercraft and flood. Inspired by some of the finest policyholder-owned companies in the world, PURE emphasizes alignment of interests and transparency. PURE’s low cost of capital, careful member selection, and proactive risk management all contribute to highly competitive rates. As a member of The PURE Group, PURE is rated A- “Excellent” for Financial Strength by A.M. Best. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE. For more information or to find a local agent, visit


Editor's Notes:
Interviews with PURE's executives, agents and members may be coordinated upon request.

Copies of the A.M Best Company report are available.

This material is descriptive only. The precise coverage offered is subject to the terms and conditions of the policies issued. The rights and responsibilities of members are subject to the Subscriber’s Agreement and Power of Attorney. Coverage may not be available in all jurisdictions. *Average savings based on members countrywide who reported savings to PURE since 2010. Actual savings, if any, will vary.